Why gen Z love matcha

Just step outside; everywhere you look, at least someone is holding a plastic disposable cup filled with something green. Traditionally served hot, matcha is becoming the new drink of choice for Gen Z. So how did a drink made popular during the Tang Dynasty clench the taste buds of America’s internet generation ? Why Gen

What Are the Health Benefits of Matcha?

What Is Matcha? Matcha is a powder made of finely ground green tea leaves from the Camellia sinensis plant. Its origins can be traced back to ancient China. Farmers grow the plants in the shade for much of the time, boosting chlorophyll and amino acids, which gives the plants their vibrant green color.  Matcha uses the entire tea leaf,

How to Make Matcha the Authentic Japanese Way

Learning how to prepare matcha properly transforms the entire drinking experience. True Japanese matcha isn’t just mixed — it is crafted through a precise, calm ritual that enhances sweetness, aroma, and texture. This guide walks you through every step: tools, technique, water temperature, whisking patterns, and the differences between usucha (thin matcha) and koicha (thick matcha). You’ll also learn how matcha

MATCHA IS EVERYWHERE

Whether you love it or hate it, matcha is everywhere—from coffee shop menus to local bakeries. If you’re waiting for the hype to fade, think again. Yelp’s 2026 Food & Drinks Trend Report predicts we’ll see even more matcha in the coming year–even amid a global shortage. According to the report, searches for ceremonial matcha are up 210% year over year, while

Is matcha actually healthy? Here’s what the science says

Matcha is made from shade-grown green tea leaves that have been ground into a powder. This means it shares a lot of the properties of regular green tea. “Coffee and tea, including matcha, are both high in polyphenols,” says Dr Emily Leeming, external, dietitian and microbiome scientist at King’s College London. “Polyphenols and a very small amount of

What is matcha and is it good for you?

From Dubai chocolate to the strawberry and creme sandwich, food trends are all the rage on social media at the moment. But beyond all the others, it’s matcha that seems to pull in the most consistent attention. With the hashtag “Matcha Tok” totting up tens of millions of views across TikTok. You might’ve seen this bright green beverage

Matcha: A look at possible health benefits

Notable for its vibrant green color, matcha is a powder made from green tea leaves. It can be enjoyed as a tea or added to smoothies, baked goods, and other foods. Matcha contains ingredients that have been linked to a range of health benefits. But is there evidence that matcha can promote heart health, cognition,

How Matcha is Produced

A primer on how Japan’s best farmers grow and process matcha. Matcha comes from the same plant that all true teas come from: camellia sinensis, the leaves of which can be made into green tea (unfermented tea; it’s simply steamed and dried), into oolong tea (the leaves partially ferment), and into black tea (fully fermented).

Where Matcha Originated

Matcha originated through cultural exchanges between China and Japan in the premodern period, developing from earlier powdered tea practices in China that were transmitted to Japan by Zen Buddhist monks. During the Song dynasty, tea leaves were ground into a fine powder and whisked with hot water. This method was introduced to Japan by the monk Eisai around 1191, where