MATCHA IS EVERYWHERE

Whether you love it or hate it, matcha is everywhere—from coffee shop menus to local bakeries. If you’re waiting for the hype to fade, think again. Yelp’s 2026 Food & Drinks Trend Report predicts we’ll see even more matcha in the coming year–even amid a global shortage. According to the report, searches for ceremonial matcha are up 210% year over year, while